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East
County Community Prevention Alliance
Communities Against
Substance Abuse
provides staffing and support to the East County Community Prevention
Alliance, which is the County-funded regional alcohol, tobacco and illicit
drug prevention collaborative based in communities throughout East San Diego
County.
Alpine, El Cajon, Lakeside, La Mesa, Lemon Grove, Spring Valley, Santee
and the Mountain Empire communities of Pine Valley, Descanso, Jamul, Campo,
Jacumba, Tecate/Potrero, and Boulevard have joined together to form a united
regional stand against substance abuse.
Using the Federal strategies of community-based process and environmental
change (making positive norm and policy change in the environment in which
we live), the Alliance seeks to reduce the harm of alcohol, tobacco and
other drugs, specifically as it impacts youth.
ECCPA
Prevention Campaigns
Reduction of Underage
Drinking: An initiative to achieve reduction of youth accessibility
to alcohol through planning, organization and advocacy of the following
policy goals and objectives:
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Increase
enforcement and community support for sanctions for adult providers
of alcohol to minors including increasing shoulder tap enforcement
operations and prosecution by local District Attorney. |
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Youth
leadership development and prevention and media advocacy training. |
Increasing Responsible
Business Practices: Initiatives to focus multi-strategy prevention campaigns
that reduce risks of substance abuse among youth and adults in local businesses
in East San Diego County through advocacy of the following policy goals
and objectives:
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Convene
meetings of the East County Hospitality Resource Panel to encourage
responsible hospitality practices among businesses that provide alcoholic
beverages to the public, resulting in completion of assessments and
hospitality roundtable. |
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Increase the number of East County businesses that have agreed to
support Substance Abuse Prevention Principles, that may include
adoption of Drug-Free Workplace policies through consultation
and education about marijuana and other drugs, as well as legal drugs,
such as alcohol. |
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In
partnership with the State of California Attorney General's Bureau
of Narcotic Enforcement and the El Cajon Police Department, implement
inhalant abuse prevention training for local law enforcement and community
groups. |
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Increase community support and participation in the Crime-Free
Multi-family Housing certification program in our partner communities
and increase resources available to this best practices program
through the East County region. |
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Begin
changing community norms by increasing the perception of risk and
harm associated with use of marijuana by working with media partners
to air or publish prevention messages and public service announcements
from the Partnership for a Drug Free America. |
Methamphetamine Strike
Force Campaign:
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Increase
the perception of harm and risk of methamphetamine use or manufacture
by increasing media coverage. |
ECCPA
Media Action Plan
Communities Against
Substance Abuse (CASA) will submit letters to the editor, op-eds and/or
news advisories and releases when opportunities for newsmaking arise to
advance our policy goals as listed in exhibit C. In other words, we will
respond rapidly to breaking news about ATOD prevention issues.
In addition, CASA will be pro-active in its policy based media advocacy
efforts. The following media plans pertain to CASA's three environmental
prevention campaigns:
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Reduce Underage Drinking. |
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Increase Responsible Business Practices with respect to alcohol and
elimination of illicit drugs. |
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Methamphetamine
Strike Force |
Campaign: Reduce
Underage Drinking
On an ongoing basis, Communities Against Substance Abuse (CASA) will submit
letters to the editor, op-eds or news advisories when opportunistic newsmaking
arises, especially with respect to adult providers of alcohol to youth or
social availability.
CASA is also partnering with the San Diego Policy Panel on Youth Access
to Alcohol, providing media technical assistance, in addition to chairing
the social availability committee.
Communities Against Substance Abuse is also developing an East County Youth
Alliance of youth ATOD prevention advocates and youth journalists who will
participate in all newsmaking and newswriting possible.
Campaign: Increase Responsible Business Practice
Media advocacy strategies will align with prevention initiatives under increasing
responsible business practices.
Campaign: Methamphetamine Strike Force
The San Diego County Methamphetamine Strike Force Coordinating Committee
has outlined the following policy goals and initiatives for the media advocacy
team to advance:
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Expansion of Drug Courts for San Diego County Criminal Drug Offenders. |
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Expansion
of San Diego County's Drug Endangered Children Program |
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Enforcement
of pre-cursor chemical control laws. |
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Promote
use of the methamphetamine hotline 1-877-no2meth. |
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The
goals of the Vista Partners Project to include screening and brief
intervention (SBI), Operation Housecall, and crime-free multi-housing. |
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Announce
the San Diego County Methamphetamine Strike Force Website. |
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Generate
systemic response to trends involving increased female meth use countywide.
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ECCPA Community Collaboratives:
Spring Valley Youth and Family Coalition
Alpine Collaborative
Lemon Grove Collaborative
Mountain Empire Collaborative
Santee Collaborative
Lakeside Teen Advisory Board
El Cajon Collaborative
East
County Community Prevention Alliance Guide Team Guiding Principles
Our goal is to strengthen
the substance abuse prevention system for East County by guiding regional
efforts to develop healthier communities. We propose to achieve this goal
by:
| 1. |
Thinking
regionally and acting locally; |
| 2. |
Supporting
local leadership development and the development of collaboratives,
embodied in both staff and community membership; |
| 3. |
Documenting
"what exists," evaluating "what works," and learning
from both; |
| 4. |
Linking local prevention efforts to regional efforts to strengthen
existing efforts to resource prevention in our communities; |
| 5. |
Identifying
opportunities and strategic initiatives that communities may wish
to support; |
| 6. |
Supporting development of prevention resources to support the growth
and development of healthier communities via both organizational development
and prevention skill development; |
| 7. |
Ensuring
broad representation from a variety of economic and geographic sectors
so that each community's unique situation informs our regional efforts
and that we support each community's "success" over time.
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Prevention
Initiatives in a Nutshell–ECCPA
| 1. |
Prevention
Team Development in regional communities: Alpine, Lemon Grove, El
Cajon, Santee, Jamul/Dulzura which will support: |
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| a. |
Learning about prevention strategies |
| b. |
Learning
about evaluation |
| c. |
Implementing
youth-focused environmental prevention initiative |
| d. |
Developing
and implementing effective evaluation processes |
| e. |
Strengthen
participation and resource development capacity |
| f. |
Create
community specific Prevention Plan |
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| 2. |
School
District policy change to support abstinence |
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| a. |
Quarterly
meetings of Safe and Drug Free Schools and Communities and Middle
School Coordinators. |
| b. |
Involvement in Prevention Teams |
| c. |
TA and support to improve school surveys – survey 1 high
school |
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| 3. |
Environmental
strategy campaign development and implementation |
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| a. |
Media plan for Alliance and County-wide coordination |
| b. |
Campaign to reduce youth access to alcohol |
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| i. |
2
shoulder tap operations |
| ii. |
Change State law regarding zero tolerance |
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| c. |
ECHRP
assessments (6) and trainings (2) on responsible beverage service |
| d. |
Employers
(24) support "Prevention Principles" and Drug Free
Workplace |
| e. |
Inhalant
abuse prevention campaign and training with BNE |
| f. |
Support
"crime-free multi-family housing" program with media
and involve deputies in Prevention Teams |
| g. |
Increase
harm/risk perception of marijuana use by distributing PDFA materials |
| h. |
Coordination
with County wide campaigns – support regional involvement
to support local collaborative and Youth Alliance |
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| 4. |
Increase
youth involvement and development in Prevention |
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| a. |
Media advocacy training |
| b. |
CYD
training |
| c. |
Student
media campaign on underage drinking |
| d. |
Journalism student campaigns working with journalism advisors
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| 5. |
Strengthen
and support the East County Community Prevention Alliance |
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| a. |
Maintain and support the work of the Guide Team |
| b. |
Resource
development for initiatives and specific fund sources |
| c. |
Revise
Strategic Plan for FY 2001-2002 |
| d. |
Development
of regional community collaborative capacity via the Sustainability
Network |
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